Juice from npower

An alliance between Greenpeace and energy supplier npower was forged to provide a pioneering 'clean' electricity product to customers, as a practical solution to help tackle global warming. It is the first time Greenpeace and an energy company have worked together to market a consumer energy product. Their product is aptly named Juice.

'Juice', the renewable electricity product announced on the 1st August 2001 enables 50,000 domestic electricity customers to receive their electricity from clearly identified, entirely renewable sources at the same cost as any other npower customer. Unlike many other green products on the market, Juice does not carry a premium price.

Juice will allow residential customers anywhere in the UK the opportunity to purchase clean electricity generated by the wind at sea. Since 2003, Juice has been sourced from the North Hoyle Offshore Wind Farm which was built seven kilometres off the coast of North Wales by National Wind Power, npower's sister company.

Matthew Spencer, head of Greenpeace's climate campaign said at the time: "When we hear about ice caps melting and floods increasing it's easy to think that global warming is too big a problem to tackle. Juice offers hope by giving individuals a simple and effective way of doing their bit to fight climate change through their electricity bill. Now you can get climate friendly electricity, and send a clear signal to the government that you want to see the UK renewable energy industry grow."

npower and National Wind Power are both owned by leading energy company Innogy, which has been at the forefront of developing alternative energy sources in the UK . npower intends to lead the way in clean energy for UK customers, boosting public support for new standards in renewable energy.

If you wish to compare Juice with the other renewable energy suppliers you can do so using the free Energylinx green energy price comparison service.

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Juice from npower